2020-21 TV Ratings: Winners, Losers and Network Rankings. The latest USA Today/Suffolk poll shows that only a third of Trump voters now consider Fox News as their most trusted source of news. That is down from 58 percent back in 2016. Fox figured out how to keep people watching, Thompson said. You need a Statista Account for unlimited access. Murdoch said, however, that Fox was seeing a post-election audience pullback that the network had anticipated. One network insider told The Daily Beast that employees were nervous that OAN could find itself hit with expensive lawsuits by Smartmatic and Dominion for continuing to push the envelope with their election conspiracies. A tally of the years most-watched TV networks seems wildly incomplete in the 2020s without Netflix, Amazon Prime Video, Hulu, Disney Plus or HBO Max in the mix. In all, his show has lost 72% of its viewers since its high point on January 10. Especially for talent coming from one conservative network to another., Another insider was more direct: Newsmax probably pays more they have a much bigger name and have gotten a lot of press over the last year-and-a-half or so. . In the 25-54 demo, the numbers were 195,000 for Fox News, down 42%, 133,000 for CNN, falling 59% and 99,000 for MSNBC, dropping by 48%. authenticate users, apply security measures, and prevent spam and abuse, and, display personalised ads and content based on interest profiles, measure the effectiveness of personalised ads and content, and, develop and improve our products and services. Following the 2020 election, questions arose as to whether these two newer and less established outlets were drawing Republicans who were angry about the election results and particularly angry with Fox News for being among the first media outlets to call the hotly contested state of Arizona for Joe Biden. I wouldnt make them that tiny. OANs full-throttled push to deny Bidens election victory was legitimate has drawn applause from Trump himself, who has used the networks recent promotion of the Arizona audit to explicitly call out Newsmax for largely ignoring it. Occasionally OAN has talent that are eager to move up, but we simply dont have immediate openings in desired positions or our management feels more development time is needed, Herring claimed to The Daily Beast. And about six-in-ten of those who turn to OAN for political news (62%) also said they turned to Newsmax. The leagues own networks NFL (up 32%), MLB (45%) and NBA (71%) rose as well. Send us a tip using our annonymous form. All Rights Reserved. The ideal entry-level account for individual users. Its learning that loyalty is hard to win and easy to lose. In fact, Trump support was so deep among Fox News viewers that the Public Religion Research Institute examined the differences between Republicans and a subset dubbed Fox News Republicans. Support for Trump was highest among the 40% of Republicans who said they trusted Fox News more than any other source. We dont need to go further right. News networks trumpeted their first-quarter ratings by keying in on their bright spots: CNN got the biggest bounce and topped the 25-54 demo, Fox News led in primetime in total viewers, and MSNBC r Golingan was subsequently fired by OAN. What they wanted in the past few years was Donald Trump. Meanwhile, Trump took aim at the news networks ratings decline, singling out figures who have been critics or, like Fox News Chris Wallace, have posed challenging questions in interviews. As The New York Times reported last month, OANs penchant for pushing Trump-friendly conspiracies and misinformation caused some of the networks staff to raise internal concerns. In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%. We dont believe America is further right. It was never an effort to have political point of view., As for Trumps influence, Ruddy says, Im a friend of the president, but I dont always agree with him. Collapse of Fox News Viewership Reflects Its Leftward Shift, Newsmax Viewership Gains Force Fox News to Reshuffle Its Programming. Fox has instituted its first major programming shift since 2017 in an attempt to stem the bleeding, to little avail. Access to this and all other statistics on 80,000 topics from, Show sources information [Online]. (Needless to say, the experts and evidence Lindell presented in these films left a lot to be desired. The figures are from Nielsen and were released via Fox News. JULY 2021 RATINGS FOR THE TOP FIVE PROGRAMS IN CABLE NEWS: Among Asian Americans surveyed, fewer (29%) said they got political news from Fox in the past week. On CBS, Young Sheldon picked up some steam with 7.4 million viewers and a 0.6 rating. Network president Charles Herring recently acknowledged to The New York Times that the already thinly staffed network has lost more than a dozen staffers in recent months. (Charles Herring cited Nielsen's "heavy fees.") Learn more about how Statista can support your business. To better understand the ways Americans get their news in the digital age, we surveyed 12,045 U.S. adults from March 8 to 14, 2021. A paid subscription is required for full access. This is the latest report in Pew Research Centers ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation. Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. (Though giving Corteswho still loudly backs Trumps false election claimsa primetime show would suggest the network could be wavering on that stance.). Pellegrino, who served as a White House correspondent and on-air host for OAN, abruptly left the far-right channel earlier this month, only for Newsmax to announce her debut as co-anchor of a 9 p.m. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. One recent departee, meanwhile, let it be known that there was no love lost with OAN after leaving the far-right channel. . As a Premium user you get access to background information and details about the release of this statistic. Finally, Fox News is far more likely to be turned to by Americans with less than a college education. The results also indicate that Fox News appeals more broadly across the ideological spectrum in the Republican Party. James was also CFR, and when James stepped aside the odor of globalism remained under Lachland. By A.J. RELATED: Last year, the newsies were among the winners. Within five years, Fox was the dominant network, thanks to a business strategy that other networks soon emulated. Got a tip? Please create an employee account to be able to mark statistics as favorites. We think that the Western-based and Western-adjacent content really just continues to resonate, said INSP COO Dale Ardizzone. Ghosts inched down to 6.3 million viewers and a 0.5 rating. But with no real apples-to-apples way of comparing viewership on the streaming platforms to linear consumption, well continue to measure them in different ways, at least for now. INSP But Fox also has a solid advantage in its longevity and success stemming from a business model that caused other cable news channels to pivot. Turning to the camera he said: Whoa, whoa, whoa I just think we have to be very clear. Unless she has more details to back that up, I cant in good conscience continue to show you this., Upon shutting McEnany down, Cavuto added, Thats an explosive charge to make, that the other side is effectively rigging and cheating. 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A native New Yorker who now lives in West Palm Beach, Ruddy lacks the bluster of his friend Trump, and also the former presidents disdain for the mainstream media. FOX News Channel Reigns as Top-Rated Network in Both Total Day and Primetime Viewers in All of Basic Cable in July. Deadline is a part of Penske Media Corporation. Cheney, whose father Dick Cheney served in her seat for a decade, out-raised Hageman by more than $1.5 million in the fourth quarter of 2021, bringing in $2 million to Hageman's $443,000. Fox News is in fourth place in total-day demo viewership for 2021 with 219,000. ET over 2020, indicating that Acosta has lost 38% of last year's audience. And there was another, bigger headache to come. OAN is also hungry for viewers who will appreciate its brand of far-right propaganda, . White Americans are also more likely to turn to Newsmax and OAN than Black and Hispanic Americans, though percentages are small overall: 13% and 8% of White Americans said they turned to Newsmax and OAN respectively for political news. Business channels experienced similar slumps: Fox Business Network was down 48%, while CNBC was off 13%. For evidence, he can point to recent wins in viewership. The network was not only No. We fully expect that the overall news audience will normalize and our share of ratings will dominate. On Saturday, January 15th Trump will speak to tens-of . Id make them more like great big mice, and we know how elephants feel about mice., Copyright 2023 Deseret News Publishing Company. David Paleologos, director of the Suffolk University Political Research Center, was blunt: The switch from Fox to Newsmax and One America News Network (OANN) is a seismic shift in the landscape of trusted news sources for conservatives.. Profit from the additional features of your individual account. Which makes it all the more interesting that some Trump supporters are now defecting to Newsmax. read our full Monday cable news ratings analysis here. It was not just CBS News but CBS News with Dan Rather. But Fox took that strategy and put it on steroids. "Leading Cable News Programs in The United States in November 2022, by Total Number of Viewers (in Millions). PREVIOUS: May 2021 Ratings: . There is less reach at OAN, one current Newsmax employee told The Daily Beast of the Salvi and Pellegrino jumps to the network, noting that OAN has always been a revolving door. The source specifically cited Tomi Lahren as the prime example of a right-wing figure using OAN as a career launch padin her case, eventually landing at Fox News. Here, Variety recounts who was up and who was down in 2021. MSNBC was up 23% from 2019, and Fox News saw a 43% viewership increase. Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). Source: Nielsen, NPM (12/28/2020-11/28/2021, Live+7 and 11/29/2021-12/12/2021, Live+SD vs. 12/30/2019-11/29/2020, Live+7 and 11/30/2020-12/13/2020, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported and premium pay networks. OAN, which stands for One America News Network (there's no second "N" in the logo), is actually beating Fox News sibling Fox Business in the cut-throat ratings race, according to Rentrak, which . Careful observers were aware of the shift when Rupert Murdoch (a long-time member of the globalist Council on Foreign Relations) turned over control of Fox News to his sons, James and Lachland. Already known for its cartoonishly bonkers MAGA propagandizing, OAN in recent months has veered even further into unhinged right-wing territory. "Hope everybody is watching @OANN . (+1) 202-419-4372 | Media Inquiries. Fox News had been the cable network oasis for conservatives for many years. And GAC Family, which had its roots as Great American Country but more recently had been the lifestyle-oriented GAC, turned into a home for Hallmark-like general entertainment fare and dropped 33%. Were here to represent the interest of the American people and the taxpayers of this country. [For historical record, here are previous year-end network rankers: 2020, 2019, 2018, 2017, 2016, 2015.]. In prime time, the total viewership drop-off was 55% . In a rough season for ad-supported TV outlets, a few shows managed to stand out amid a landscape of overall declines. Brilhante, whod been with OAN since graduating college in 2017, was hired away in February to be Newsmaxs breaking news reporter. WGN America morphed into the mostly-news-and-opinion NewsNation, and collapsed 79%, from 223,000 viewers to 46,000 in primetime. Those differences by education are less pronounced for both Newsmax (ranging from 7% to 11% in the four groups) and OAN (ranging from 4% to 8%). Pew Research Center does not take policy positions. The Newsmax poaching of One America News staffers has come as OAN struggles with an ostensible exodus of talent. The Mediaite report: But in the last week of February, Newsmax had lost 51% of its audience in total day since its viewership peaked the week of November 16, 2020, dropping from an average 398,000 viewers in total day to 197,000, and 63% of its viewers in demo, dropping from 93,000 to 34,000. A warning to those beneficiaries: Your viewership will remain loyal as long as you remain true to your calling that is, reporting the news without bias or subterfuge. He now draws a million. About six-in-ten Republicans and those who lean Republican (62%) got political news in the past week from Fox News, compared with 21% who said they got news from Newsmax and 14% who did so from OAN. ), Besides handing over hours of airtime to Lindell so he can peddle fantasies that Trump is still president, the channel has also used Lindell as a cudgel against Newsmax in an attempt to appeal to pro-Trump viewers. The average audience (defined as the average number of TVs tuned to a program throughout a time period) for the prime news time slot (8 p.m. to 11 p.m.) increased by 61% for Fox News in 2020, to about 3.08 . Its unclear if the competition to which Murdoch referred was Newsmax or all cable news networks. Find out more about how we use your personal data in our privacy policy and cookie policy. Newsmax and OAN would like to unseat Fox as the king of cable news, but will they become Trump TV in the process? Fox Viewership Continues to Plummet; Viewers Moving to OANN, Newsmax, UN Biodiversity Beijing-Wall Street Convergence. If she does bring proof of that, of course, well take you back.. MSNBC is in tenth place for the year, averaging 180,000 viewers in the age range. As soon as this statistic is updated, you will immediately be notified via e-mail. While Newsmax's ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total . Furthermore, in January 2021, for the total day (M-Sun 6 a.m to 6 a.m.), Fox News with an average audience of 1.3 million viewers, lagged behind CNN with 1.9 million viewers and MSNBC at 1.6 . For their part, the much smaller Newsmax and OAN audiences are made up largely of older and White Americans and conservative Republicans. Top posts of April 26, 2021 . You can only download this statistic as a Premium user. That shift has been coming for a long time. Prime-time viewership at Newsmax the last week of February was 223,000, down from a peak of 495,000 in November, the report said. Forbes. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. They left for more exposure. 1 in cable news in total day viewership with that demographic, on which most ad sales are made, it was also the top-ranked network on all of cable TV when measuring . All three networks post year-over-year losses, as February 2022 ratings were aided by Russia-Ukraine coverage. Older adults, for example, are more likely than younger adults to turn to both Newsmax and OAN 13% of those 50 to 64 and 16% of those 65 and older got political news from Newsmax in the past week, while just 6% of those ages 30 to 49 and 4% of those 18 to 29 say the same. Fox, in comparison, drew an average of 3.6 million viewers nightly in 2020, according to a recent Forbes report. But Fox is down from its pre-election highs while Newsmax is way up. Accessed March 04, 2023. https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/, Forbes. Fox News led the way in primetime . Newsmax's viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and . to incorporate the statistic into your presentation at any time. A few weeks later, Salvi quietly showed up on Newsmax, revealing his new role as a Rome-based foreign correspondent with the network. Among those with a high school education or less, 52% got news from Fox News, followed by 43% of those with some college, 36% of college grads and 31% of those who did postgraduate work. As a Premium user you get access to background information and details about the release of this statistic. The founder of Fox competitor Newsmax, Ruddy has been tilling the ground of cable news since 2014, when he added television to the offerings of the media company he started in 1998. Statista. Get full access to all features within our Business Solutions. Rankings of the most trusted brands in news show that Fox News gained ground in the six months since February 2021, while rival networks CNN and MSNBC both saw declines in trust . But asked if Newsmax was the equivalent of a gnat to a ratings behemoth, he said no. Check back each week to see the top ranked television programs for all viewers in the U.S. across prime broadcast TV networks, cable TV networks and network syndication based on Nielsen TV ratings. Two of the years biggest brand overalls were not well received by viewers. Forbes. Still, unlike Newsmax and OAN, a sizable portion of younger adults still turn to Fox News for political news roughly four-in-ten Americans under 50. by Bob Adelmann November 11, 2020. Network rebrands: NewsNation and GAC Family DirecTV is the network's biggest distributor and has aired the right-wing news channel since . [Online]. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). (Looked at another way, 23% of Newsmax news consumers and 31% of OAN news consumers did not say they got news in the past week from Fox News.). Discover what U.S. audiences are watchingwhere, when, and how often to determine how to best allocate advertising spend . (November 30, 2022). Now Amazon is on the battlefield, Are you are Republican or a Fox News Republican? "The industry norm is to use either Nielsen's 24-hour all-day ratings or Nielsen's prime-time (8:00-11:00 p.m.) ratings," Hartman wrote. The top ten most-watched cable news shows are all on Fox News, with Tucker Carlson and the Five boasting over 3 million viewers according to AdWeek. He can be reached at badelmann@thenewamerican.com. In November 2022, the leading cable news program in the United States ranked by number of viewers was 'The Five', averaging 3.7 million total viewers. in April as a standout in the 11 PM ET timeslot, averaging 1.5 million viewers in the quarter to beat the competition on CNN and MSNBC in the timeslot. They do seem interested in truth, even though they have a liberal perspective., Ruddys company, however, is building its brand by reinforcing the widespread belief that the media are disdainful of conservatives and report what Trump repeatedly calls fake news., The motto of Newsmax TV is real news for real people., Thats what were trying to be, Ruddy said. When they started examining our news coverage, they realized, well, theyre conservative but theyre not in the tank for Trump. The change signals that its current plan to win back the viewers lost to Newsmax and OAN over the past two months is to simply go head-to-head with the right-wing agitprop that airs on its smaller . Most-Watched Television Networks: Ranking 2021's Winners and Losers Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49 Broken down by age group, Fox News also skews older, commanding nearly half of users 50 and older. AP Images. Nielsen TV Ratings. Last fall, Ruddys efforts were fertilized by his longtime friend Donald Trump, who, unhappy with Foxs election coverage, started encouraging his supporters to check out Newsmax and another Fox challenger, the One America News Network, known as OAN. Fox . But OAN is growing in influenceits ratings are up by about 55 percent from a year ago . ", Forbes, Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) Statista, https://www.statista.com/statistics/373814/cable-news-network-viewership-usa/ (last visited March 04, 2023), Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) [Graph], Forbes, November 30, 2022. Perhaps because rising crime rates could hamper his chances for reelection. One of the 15 former Fox viewers that the Posts Jeremy Barr spoke to said they felt duped.. 1 in all of television in weekday primetime, topping all broadcast networks in total viewers beginning Memorial Day 2020 to date, a Feb. 2 news release said. Fox has an old-school infrastructure. All Rights Reserved. The TV Ratings Guide 911 Lone Star ratings American Auto ratings FBI ratings la brea ratings Night Court ratings Rookie Feds ratings The Rookie ratings The Winchesters ratings Will Trent ratings Tuesday TV Ratings 2/28/23: . There is also some overlap among those who turn to Newsmax and those who turn to OAN. And I think were doing a pretty good job of it.. Variety is a part of Penske Media Corporation. The ratings are in, and they're bad news for CNN: The legacy media network lost nearly one out of every four of its total viewers since last month. All Rights Reserved. They did so by building programming around personalities like Bill OReilly and Megyn Kelly, who would attract viewers even when there was no breaking news. As soon as this statistic is updated, you will immediately be notified via e-mail. Nielsen does not report viewership statistics for OAN, which is not a Nielsen client. Fox News has dominated CNN, MSNBC and NewsNation in the ratings, posting more viewers across the day than the other three cable news networks combined from 5 p.m. to midnight Wednesday, Mediate . Top 100 Telecasts of 2021: NCIS, Yellowstone, NFL Dominate, as Oscars Fail to Make the Cut. Fox News, MSNBC gain viewers from January, while CNN sees losses. Its on the level of Nelson Mandela that type of higher thinking and ability to forgive and forget, and its an example of how people who have partisan and ideological differences can work together for the common good.. Then you can access your favorite statistics via the star in the header. We, Yahoo, are part of the Yahoo family of brands. The network averaged 2.5 million primetime viewers between the day after the election November 4, 2020 and Inauguration Day on January 20, 2021, Fox News reported. CBS and NBC What a difference a year makes. In recent . And it attracts roughly equal portions of White, Black and Hispanic Americans. Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph]. REACHING THE RIGHT: One America News has become a favorite of former President Trump and his supporters. Most Nielsen-rated networks can be found here, with the exception of a few channels that are not ad-supported. 1615 L St. NW, Suite 800Washington, DC 20036USA Weve always had both pro and con; we always make sure we include liberal voices. In the Fox earnings call, Lachlan Murdoch said his networks audience is firmly center right., And we believe where were targeted to the center right is exactly where we should be targeted. Shes charging the other side with welcoming fraud and welcoming illegal voting. A report suggests it will, Why the Christian flag can fly on this government flagpole, The unique stories and struggles of Latino Muslims. An Ivy League graduate and former investment advisor, Bob is a regular contributor to The New American, writing primarily on economics and politics. channels have seen their viewership soar in recent months. Soon thereafter, following the contested presidential election, Neal Cavuto at Fox deliberately cut off White House Press Secretary Kayleigh McEnany while she was reviewing the status of the investigation into voter fraud. Newsmax has always been more balanced. 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